Article writing has been and continues to be an incredibly successful method to build exposure, increase credibility, and leverage authority. One of the largest byproducts of achieving these benefits is more traffic to your blog or website.
As more and more experts are drawn to this method, so too are those who would cheat the system by churning out poor quality articles for backlinks and a forced page rank, i.e., Internet content spammers.
How does the reader know you’re the real deal? Check out the following tips to easily improve your authenticity and exposure.
1. Use a real author name.
Like getting a tattoo, once you select an author name, it’s permanent. Once your articles are live, they may not be transferred or resubmitted under a different author name. This ensures you retain your exclusive rights and maintain your credibility as an author. Check out the Editorial Guidelines for selecting your author name and more details.
2. Use a real author photo.
People can easily find the original source for stock photos and discover you’re not real. Check out how to increase your authencity with your author photo.
3. Write your own article from scratch.
Rewriting content (either your own or another author’s) or providing content that’s general knowledge in your niche without any real depth or unique value is spammy skimming. Lead with quality and originality in each hand and you cannot go wrong in your efforts. Check out these top 7 tips to identifying more unoriginal content and solutions to amend it!
4. Write informative, selfless content.
Unsuccessful article writing campaigns start with lack of informative value and end with self-serving content. Write for the betterment of your readers by providing valuable, informative content that serves their needs before your own. Check out more information on why promotional content and articles don’t mix.
5. Write naturally without forcing keywords.
Poorly placed keywords shout: “Go ahead and question my credibility! I’m just doing this to get traffic and backlinks.” Avoid forcing keywords in articles by practicing smart keyword placement, moderation, and integration or simply don’t use them at all to allow your natural keywords to shine. Check out our smart keyword usage tips.
Bonus: Tie it all together with a great Resource Box.
A healthy Resource Box naturally encourages your readers to visit your blog or website with clear, relevant, and concise language in concert with your links. Try the co-occurrence method which relevantly ties in your brand, naturally incorporated keywords, anchor text, and links for greater transparency, exposure, and success. Check out how co-occurrence can increase your relevance and transparency in your Resource Box.
All the above tips help you improve your authenticity, i.e., help prove you’re a real living, breathing, human author. What traits do you see in inauthentic article writing that show the author is not authentic? Please share your comments and suggestions below – we’d love to hear from you!
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